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Custom CRM development: a CRM shaped like your sales process

Generic CRMs make your process fit their screens. We build the opposite: your stages, your fields, your follow-up rhythm, nothing you do not need.

Why generic CRMs go unused

Most CRM licences are shelfware within a year. The screens carry forty fields when your process needs eight, the pipeline stages belong to someone else's business, and the team quietly returns to spreadsheets. The problem is not discipline, it is fit.

What a custom CRM looks like

Built on BonusFlow

Our CRM builds start from the CRM inside BonusFlow: contacts, pipelines, shared inbox and quotes that already work together. Customising a living platform is faster and cheaper than building from zero, and you get the rest of the platform (projects, billing, website leads) in the same login.

We build it. You control it.

Custom software usually comes with a catch: the agency that built it owns your roadmap, your data sits who knows where, and every small change starts with a quote. We work the other way round. Your data is yours and exports at any time, it lives on EU servers under EU rules, the price is fixed and monthly, and changes are part of the service rather than a negotiation. You stay in control of the tool your business runs on.

Questions we hear a lot

Can you migrate from our current CRM?

Yes. Exports from the usual suspects import cleanly, including contacts, companies, deals and notes. We map the fields together with you before anything moves.

How is this different from configuring a big-name CRM?

Configuration can only hide what the vendor built; it cannot add what your process needs or remove the licence-per-seat maths. A custom build costs a fixed monthly price however large the team gets.

Does it work with our email?

Yes, mailboxes connect over Microsoft 365, Google or IMAP, and conversations attach to contacts and deals automatically.

Related solutions

Custom software development

Software built around your process instead of the other way round.

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Web application development

Browser-based tools your team can use anywhere, on any device.

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Client portals

Give customers their own login for orders, documents and status.

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Tell us the problem. We will tell you the price and the date.

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